SwanShadow Thinks Out Loud

My long-ago former employer RadioShack (to illustrate how long ago it was that I worked for them, the name was still two discrete words back then) is rebranding itself as “The Shack.”

Aside from the potential conflicts with other businesses (the Joe’s Crab Shack restaurant chain comes immediately to mind) and celebrities (namely, a certain NBA center who recently joined the Cleveland Cavaliers), this seems like a silly idea to me. I get the fact that “radio” is an old-school communications medium that few in the iPod generation listen to anymore, but the whole notion of a company giving itself a pithy, street-sounding nickname is ridiculous.

Knowing, however, the lemming mentality of American corporations, I find myself wondering whether — if RadioShack… I mean… The Shack’s experiment proves successful — we’ll be seeing any of the following:

• The Soft
• The Buy
• The Gamble
• The Bucks
• The Mart
• The Get
• The Motors
• The Cola
• The Cast

I’d come up with a few more, but I need to visit The Room.

This entry was posted on August 11, 2009 at 3:04 pm and is filed under Aimless Riffing, Ripped From the Headlines, What's Up With That?, Wonderful World of Advertising. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site.